Jack Dorsey, co-founder of Twitter has announced a new decentralized social network named Bluesky that aims to reclaim user data. As a reminder, one of the most important issues that social media currently faces is the concern that users have no ownership over their own data. In response to this, Bluesky’s AT protocol will allow users to move between various social platforms using only one high-end browser, the app itself, whilst managing what they see and how much data they share with those platforms.

But what are the benefits of decentralized social media platforms?

  • Ownership of Data: Decentralized social media platforms allow for ownership over personal data and improved control over user-generated content. It allows for users to retain the rights to their content and addresses the growing concern of online data privacy and security.
  • Security: Instead of relying on a single organization to protect user data, these networks will instead rely on public key cryptography such as cryptocurrencies for account security.
  • Privacy: Web3 social media platforms increase privacy by allowing users to control their own data, since users can create accounts without linking them to real-world identities such as emails or phone numbers. This makes it difficult for organizations or governments to access or misuses the user’s information.

Decentralized social media offers users more control than they would normally have in a centralized social media, which set down rules for usage that cause restrictions on the platform.

Coincidentally, these points remind us of Decentralized Metaverse platforms which bring benefits to users of the virtual world. As a result of these traits, could Bluesky contribute to the acceleration of shaping all angles of metaverse socialization for the better, similar to what ChapGPT is in terms of customer service and guidance?